TechIMAC is a company based in Camellia, NSW, Australia. They specialise in technical installations, moves and changes for entities dealing with sophisticated items and machinery. 

Brief

TechIMAC were seeking some improvements to their existing logo. The website was to be redesigned Print and digital assets, and a brand kit were needed. 

Outcome

I started with the basics, editing photos to ensure that they properly conveyed the technical work that is done by TechIMAC. I also made changes to the logo, smoothing out the ‘swish’, and creating a dynamic logo system. Next, I created a series of icons that could be used across all designs. The original website was not user friendly, and so all website work was done to promote readability, usability, and demonstrate the specialised nature of the work carried out by TechIMAC. A range of print and digital assets were also developed.