Brief

University assignment to pick an existing product, and re imagine the packaging. Then design logos, branding, print ready labels, and concepts for promotion and POS signage.

Outcome

I chose strawberry packaging for the project. I created a brand called Strawbz!, designing a logo and visual identity system based on extensive product and customer research.
It was important to me that the packaging complimented the product, rather demanding all the attention. I also designed POS signs and created realistic mock ups using photos I took at my local grocery store.

My goal was to create packaging that was more visually appealing than existing packaging while also offering greater practical solutions.