University assignment. This cafe brand was entering the cold brew market, and needed labels to be designed for their new product. The cafe is in Byron Bay, NSW, with a focus on small batch production, raw organic materials, and wellness. 

Brief

Design labels for the cold brew chai that included all provided mandatory information, and included a die cut and embellishment. 

Deliverables 

For the design, I used vintage jam labels for inspiration, connecting the idea of small batch and home made goods with this product. The label was designed to be self adhesive and wrap around, with a distinctive die cut to give it an interesting shape. I chose this warm, dusty pink colour to convey the warmth of the spices in the drink. An emerald green foil was chosen for the embellishment, complimenting the pink and capturing the eye.